What we collect, why, and what we do with it.

What you give us

When you fill out the contact form, we collect your name, email, optional phone number, and the message you wrote.

We use that to read your message and write you back. That's the entire purpose.

What gets collected automatically

Like every site on the modern internet, the moment you load this page, a few things get measured:

• Your IP address and approximate location (city-level, via our hosting provider)
• Your browser type and operating system
• Which pages you viewed and how long you stayed
• Anonymous performance metrics — how fast the page loaded for you

We use this to understand if the site is working and where it isn't. None of it is tied to you personally unless you also fill out the form.

Who we share it with

Three services see your data, all bound by their own privacy policies:

• Resend delivers the email when you submit the contact form. They process the content of your message to send it to us.
• Vercel hosts this site and provides anonymous analytics and performance monitoring (page views, Core Web Vitals).
• Google Tag Manager is loaded but currently has no analytics or advertising tags configured. If we add Google Analytics, Meta tracking, or similar later, this policy will be updated and the date above will change.

We do not sell your data. We do not share it with advertisers. We do not build user profiles for resale.

How long we keep it

• Contact form messages: indefinitely, unless you ask us to delete them.
• Server logs and analytics data: per the retention policies of Vercel and any analytics providers in use at the time.

Cookies

We do not set any first-party cookies. Third-party services we use (Vercel, Google Tag Manager, Google Fonts) may set their own cookies according to their respective policies.

Your rights

You can ask us to:

• Show you what data we have about you
• Correct it if it's wrong
• Delete it

Email [email protected] and we'll handle it. We're a one-operator shop, so you'll get a real person.

Changes

If we change this policy, the "Last updated" date at the top will change. Material changes will be called out plainly.

Contact

Better Analytics and Digital LLC
[email protected]
Columbus, Ohio