Columbus, OH // Better Analytics & Digital
B.A.D. Marketing. On Purpose.
measure everything. own everything.
We build the marketing machine, then we run it. Not a service you rent.
We build the stack, the data pipeline, and the attribution — then we run campaigns on top of it. Not a service you rent.
Here's what usually happens: you hire someone to run your marketing, they send you a report full of impressions and clicks, and everyone nods like that means something. Meanwhile, you can't connect a single dollar you spent to a single dollar you earned.
We start where everyone else stops — at the infrastructure. Tracking that actually works. Data that actually connects. Reporting that actually tells you what happened and why.
Then we run your campaigns on top of it. And you see everything.
This isn't theory. The person who builds it does exactly this, in-house, for a four-dealership auto group — every day, with a six-figure monthly budget on the line.
The usual stack is a client-side GA4 tag, a few platform pixels, and a dashboard of impressions and clicks. Browser-side prevention — ITP, ad blockers, consent gaps — strips a chunk of your events before they're ever counted, and last-click hands the credit to whoever showed up last. You're optimizing against numbers that are both incomplete and misattributed.
We start at the data layer: a first-party, server-side endpoint that captures what the browser blocks, identity stitched across the funnel, and a clean warehouse export you can actually query.
Then we run campaigns on top of it — and every decision traces back to revenue you can audit.
This isn't theory. The person who builds it runs this exact stack in-house for a four-rooftop dealer group — click to closed sale, every day, on a live P&L.
What this means in practice
Server-side tracking that captures what browsers block and client-side scripts miss.
First-party sGTM endpoint capturing events client-side prevention strips: ITP-truncated cookies, blocked pixels, consent-mode gaps. Built to run at 100% event coverage with Event Match Quality in the 9s — scores client-side setups don't see.
Real attribution — from the first click to the closed deal, not vanity metrics dressed up as results.
Click IDs persisted to the CRM, offline conversions fed back to ad platforms via API, full-funnel join from gclid to closed revenue. Attribution you can audit — not a dashboard widget you have to trust.
Dashboards you'll actually open. Built for business owners, not analysts.
Custom dashboards built for your business — not 40 default GA4 reports. The five numbers that matter, joined to revenue on a clean BigQuery export, refreshed daily.
Most agencies split strategy, execution, and measurement across three different teams. Information dies at every handoff. We don't. The person who builds your tracking is the same person running your ads and reading the data.
Most agencies split strategy, execution, and measurement across three teams, and context leaks at every handoff — a spec gets written, translated, re-translated, until no one owns the whole picture. We don't. The person writing the tags is the same person modeling attribution, running the accounts, and querying the warehouse. Nothing is lost in translation because nothing gets translated.
Phase 01
We audit everything — your tracking, your analytics, your campaigns, your vendor relationships. You get an honest, uncomfortable picture of where you actually stand. Most businesses have never had someone do this, and the findings are rarely fun.
We inspect the whole pipeline — tag firing and sequencing, Event Match Quality, event dedup, consent-mode configuration, attribution windows, and data-layer integrity. You get an honest read on what's actually being captured versus what your reports claim is happening. Most stacks have never been audited at this level, and the findings are rarely comfortable.
You'll know exactly what's broken and what it's costing you.
You'll know exactly where the pipeline leaks — and what those dropped events are costing you.
Phase 02
Before we spend a dollar on ads, we build the infrastructure underneath your marketing — the tracking, the pipelines, the attribution, the dashboards. It's yours when it's built. This is the part most agencies skip entirely — because they can't do it, and because it's harder to bill for infrastructure than it is for ads.
Before a dollar moves through the ad accounts, we stand up the infrastructure underneath your marketing: a first-party, server-side GTM endpoint, a clean warehouse pipeline, an attribution model that survives an audit, and custom dashboards joined to revenue. Built to be handed over, not rented back to you. This is the layer most agencies skip entirely — because they can't build it, and because infrastructure is harder to bill than ad spend.
Your marketing becomes measurable for the first time.
Every event is captured at the source and traceable end to end — measurable for the first time.
Phase 03
We run your campaigns — SEM, SEO, paid social — on top of that infrastructure. Every dollar is tracked. Every result is visible. Every decision is backed by evidence, not guesswork. And because we built the measurement layer, we can actually prove what's working.
We run your campaigns — SEM, SEO, paid social — optimized against clean, joined-to-revenue data instead of platform-reported vanity numbers. Bids move on what actually closed, not on what a pixel guessed. And because we built the measurement layer, every decision traces back to a row in the warehouse you can query yourself.
You'll never wonder where your money went again.
Every dollar of spend reconciles to a conversion you can trace to revenue.
Why zero handoffs matter
There's no account manager relaying your questions to a team you've never met. No telephone game. The strategy, the build, the analysis, and the debugging all happen at the same desk — so when something breaks at 10 PM, the person who built it is the person who fixes it.
When a tag stops firing or a conversion import silently breaks, diagnosing it takes the same context as the campaign decision riding on that data — and that context lives in one head, not scattered across a ticket queue. No account manager relaying your questions to a team you've never met. When something breaks at 10 PM, the person who built it is the person who fixes it.
Live products. Not pitch decks.
Lean mass trending up 2.4% over 3 months with consistent body fat reduction. Current trajectory suggests target composition achievable by mid-April.
Live deployment
AI-powered body composition dashboard for a personal training gym.
The gym was paying $30/month for InBody's LookinBody platform — a clunky SaaS dashboard their clients hated using. We built a custom alternative. Free. Branded to their gym. Smarter analysis. Their clients actually use it now.
13 active clients. 16 scans processed. $0/month platform cost.
Strong recomposition trend — 3.1% lean mass gain with 4.2% body fat reduction since January. Recommend increasing protein intake to sustain momentum.
Live deployment
Full-stack body composition platform for a CrossFit gym.
Same infrastructure, completely different brand. Stood up in under two hours. That's the point — when you build the system right, replication is trivial. The second deployment proves the first one wasn't a fluke.
2-hour deployment. Full feature parity. Zero additional infrastructure cost.
The kind of marketer agencies warn you about.
Most marketers configure a stack someone else built. He builds the stack.
Director of Marketing running the entire digital operation — and a six-figure monthly ad budget — for a four-dealership automotive group in Central Ohio. Built the department from scratch. Server-side tracking that captures what most setups quietly lose. Closed-loop attribution from ad click to vehicle sale — something most of the automotive industry operates without. Two production web applications shipped and running.
B.A.D. Marketing is what happens when that same operator builds for you. Same infrastructure-first approach. Same obsessive measurement. Same refusal to hand you a report full of vanity metrics and call it a win.
Director of Marketing for a four-rooftop automotive group in Central Ohio — the entire digital operation, built from zero. First-party server-side GTM feeding a BigQuery warehouse, with Meta CAPI holding EMQ in the 9s. Closed-loop attribution that ties a gclid to a signed buyer's order — a join most dealer groups, and most of their agencies, have never stood up. Two production web apps shipped, deployed, and live.
B.A.D. Marketing is that same architecture pointed at your business. Infrastructure first. Measurement that survives an audit. No report engineered to look good in a meeting.
Operator profile
Built for businesses that want the strategy, the build, and the reporting coming from the same desk — and everything that gets built is yours to keep.
Built for teams that need the person modeling attribution to be the same person writing the tags, running the accounts, and querying the warehouse — on a stack you own when it's done.
If your tracking is broken, your reporting is decorative, or your current agency can't explain where your money went — we should talk.
If your Event Match Quality is sliding, consent mode is quietly dropping events, your attribution never moved off last-click, or there's no warehouse behind any of it — we should talk.
Open channel
Tell us what's broken, what you're trying to build, or what you suspect your current setup is hiding.
Short brief or long rant. Both work.
Send the symptom or the spec — a tracking gap you can't close, a pipeline you want built, or the events you suspect your current setup is quietly dropping.
Short brief or long teardown. Both work.