Columbus, OH // measure everything. own everything.
B.A.D. Marketing. On Purpose.
Better Analytics & Digital. We build the marketing machine, then we run it. You own all of it.
Here's what usually happens: you hire someone to run your marketing, they send you a report full of impressions and clicks, and everyone nods like that means something. Meanwhile, you can't connect a single dollar you spent to a single dollar you earned.
We start where everyone else stops — at the infrastructure. Tracking that actually works. Data that actually connects. Reporting that actually tells you what happened and why.
Then we run your campaigns on top of it. And you see everything.
What this means in practice
Server-side tracking that captures what browsers block and client-side scripts miss.
Real attribution — from the first click to the closed deal, not vanity metrics dressed up as results.
Dashboards you'll actually open. Built for business owners, not analysts.
Most agencies split strategy, execution, and measurement across three different teams. Information dies at every handoff. We don't do that. The person who builds your tracking is the same person running your ads and reading the data.
Phase 01
We audit everything — your tracking, your analytics, your campaigns, your vendor relationships. You get an honest, uncomfortable picture of where you actually stand. Most businesses have never had someone do this, and the findings are rarely fun.
You'll know exactly what's broken and what it's costing you.
Phase 02
We build the infrastructure underneath your marketing. Server-side tracking, clean data pipelines, proper attribution, dashboards that tell you what's actually happening. This is the part most agencies skip entirely — because they can't do it, and because it's harder to bill for infrastructure than it is for ads.
Your marketing becomes measurable for the first time.
Phase 03
We run your campaigns — SEM, SEO, paid social — on top of that infrastructure. Every dollar is tracked. Every result is visible. Every decision is backed by evidence, not guesswork. And because we built the measurement layer, we can actually prove what's working.
You'll never wonder where your money went again.
Why one person matters
The strategist, the implementer, the analyst, and the debugger are the same person. There's no account manager relaying your questions to a team you've never met. There's no telephone game. When something breaks at 10 PM, the person who built it is the person who fixes it.
Live products. Not pitch decks.
Lean mass trending up 2.4% over 3 months with consistent body fat reduction. Current trajectory suggests target composition achievable by mid-April.
Live deployment
AI-powered body composition dashboard for a personal training gym.
The gym was paying $30/month for InBody's LookinBody platform — a clunky SaaS dashboard their clients hated using. We built a custom alternative. Free. Branded to their gym. Smarter analysis. Their clients actually use it now.
13 active clients. 16 scans processed. $0/month platform cost.
Strong recomposition trend — 3.1% lean mass gain with 4.2% body fat reduction since January. Recommend increasing protein intake to sustain momentum.
Live deployment
Full-stack body composition platform for a CrossFit gym.
Same infrastructure, completely different brand. Stood up in under two hours. That's the point — when you build the system right, replication is trivial. The second deployment proves the first one wasn't a fluke.
2-hour deployment. Full feature parity. Zero additional infrastructure cost.
The kind of marketer agencies warn you about.
Director of Marketing running the entire digital operation for a four-dealership automotive group in Central Ohio. Built the department from scratch. Server-side tracking architecture with industry-leading data quality. Closed-loop attribution from ad click to vehicle sale — something most of the automotive industry operates without. Two production web applications shipped and running.
B.A.D. Marketing is what happens when that same operator builds for you. Same infrastructure-first approach. Same obsessive measurement. Same refusal to hand you a report full of vanity metrics and call it a win.
Operator profile
Built for businesses that need the strategist, analyst, implementer, and debugger to be the same person. Closer to a systems architect than a campaign manager.
If your tracking is broken, your reporting is decorative, or your current agency can't explain where your money went — we should talk.
Open channel
Tell us what's broken, what you're trying to build, or what you suspect your current setup is hiding.
Short brief or long rant. Both work.